Are you a sucker?

[Roger Wilco Jr]

I don't remember what it was, but somebody recently showed me something they said costs $60k and I thought that was too expensive. Then I saw the actual listed price was $59,999.99 and thought that wasn't so bad.

Do they really think pricing it 1 penny less will make a sale? I think they (those that price things 1 penny less) think we're all suckers.

[TorTorden]

I guess I might be a double sucker then

In eve I would often find myself buying from the people selling at straight prices rather than the "niners" that strictly speaking was less expensive.

Buy one unit of Ingame currency..

[Orkekum]

it's actually fooling you, you think you get it cheaper since it's nines, human brain is bad at math

[Angvir]

I worked in the marketing world for a while. I have to say that I hate marketing... because it works. Companies will even turn a product sideways, say its a different shape, sell it as a "limited time special edition". It will be the exact same product. It's all about presentation.

[TorTorden]

I worked in the marketing world for a while. I have to say that I hate marketing... because it works. Companies will even turn a product sideways, say its a different shape, sell it as a "limited time special edition". It will be the exact same product. It's all about presentation.

Think I heard about that one.
If I remember it was a cereal of shredded wheat shaped into squares.

For a limited run they rotated the box photo 90° and called it a special limited "diamond edition".

Although my memory is fuzzy, and this so far has also taken on the air of an urban myth.
I wouldn't defend the legitimacy of this with any veracity.

[Roger Wilco Jr]

Speaking of marketing, they keep reducing the size of food packaging here in the US - I assume it's the same everywhere. Anyway, a couple of years ago the name brand ice cream companies reduced their size from 1/2 gallon to 1.5 quarts. So then the store brand reduces their size from 1/2 gallon to 1.75 quarts and says it has 15% more!*


*than the national leading brands

[clivewil]

didn't that practice originate with used car sales? - for different price tiers the car yards had to offer certain levels of warranty, so by offering a car for $4999 they'd make almost the same cash but didn't have to offer a $5000 level of support as required by law

[Skipsh00ter]

I automatically round up and add sales tax in my head.
Sucker?
We all are.

[JustSomeGuy]

Speaking of marketing, they keep reducing the size of food packaging here in the US - I assume it's the same everywhere. Anyway, a couple of years ago the name brand ice cream companies reduced their size from 1/2 gallon to 1.5 quarts. So then the store brand reduces their size from 1/2 gallon to 1.75 quarts and says it has 15% more!*


*than the national leading brands

I think it's everywhere. First noticed it on some candy bars, lucky for us the price remains the same even if the product is now smaller..

[smartroad]

It has taken me time, but I have managed to get my brain to round up when it sees xxx.99, simple because I was sick of the marketing technique. So now when I see £4.99 I automatically think 'right five pounds for that'. Works most of the time anyway